Rakia Finley
About Author
October 6, 2021

How to Audit and Fix Your Business Strategy

Any business environment – be it a small pool or a gigantic ocean, is highly competitive and dynamic. This is why all major businesses today constantly try to develop and meet the more sophisticated demands and expectations of their customers.

All the initiatives they undertake to remain relevant and useful to the modern needs of society are called ‘Strategic”. A sound business strategy is vital for any business because it determines where the company stands in the market, where it will be tomorrow, and most importantly, how it can have the lion’s share of the market in the future.

To find the answers to these high-priority strategic questions, businesses often take periodic internal audits to see where exactly the business is heading. Until and unless these internal audits are highly objective-oriented and strategic, the business’s strategy would fail to develop substantially.

Suppose the strategies are not correct and, over that, aren’t being highlighted through audits. In that case, sooner or later, the business will be forgotten and replaced by a competitor in today’s highly volatile market.

So, let’s look at some of the effective ways on how an internal audit should be carried out to fix Business Strategies –

  • Always Start with SWOT Analysis

An accurate SWOT Analysis is the starting point of developing any kind of strategy. Suppose a business wants to fix their ongoing process, which they had developed in the previous quarter. In that case, a good SWOT Analysis based on the company’s current position in the market will allow them to see what went wrong and what the solution is.

If the SWOT Analysis chart could be backed with real data and statistics, nothing like it. However, it is important to remember that to get the best results from a SWOT Analysis chart, the people responsible for putting it together should have the in-depth knowledge, proper understanding, and the business acumen to figure out the current state of the market.

When precisely done with detailed information, a SWOT Analysis could practically be the Cheat Sheet of a business to get better than it was in the last quarter.  

  • Micro & Macro Level Survey of the Market

Again, this is like a clear and informative SWOT Analysis chart. The more scrupulously a Market Analysis is done, the better it is for a business to assess itself. A detailed micro and macro analysis of a market will reveal the customers’ present needs and shed light on the shortcomings in the industry that the business might fail to foresee.

Trends, market capacity, technological aspects, economic factors, and substantial changes taking place to even geographic factors, political atmosphere, and other social components that could affect the market should be considered.

Not just these, a thorough analysis of all the competitors’ positions along with the threat and pressure of the new entrants to the market should be considered in great detail.

It is fair to say that if an accurate SWOT Analysis is the Cheat Sheet for growth, a meticulously done market analysis is the anatomy of success. Once a business distinctly identifies the market’s needs, it can steadily work towards the solutions and offer them to its customers.

To get the best results, businesses have to board the train early. If they could foresee the opportunities, they would be better positioned to take full advantage of them. So, the best practice is to carry out market analysis as often as possible to avoid falling short of the present market expectations and then be left with grave issues.

  • Create a Business Strategy Audit Questionnaire

A Questionnaire or a Checklist is a simple way to evaluate a business and look for solutions in the future. But just like the above two, the more detailed, or rather, in this case, the more extensive, the better.

A wide range of questions can come into play to assess a business properly. What are the present objectives, how about the resources, what are the core competencies, who are the customers, who are the competitors, what could the business offer better, and what is the company missing?

It is also equally crucial for all businesses to ask themselves how protected they are, what policies are in place, and how to adapt and modify their processes.

All the answers coupled with numbers and data should paint a clearer picture of the strategies that a business should develop or otherwise fix to have a stronghold of its market.

Again, the best results will only come if the questionnaires and checklists are developed regularly. It will also enable the management to compare the answers from one quarter to another to recognize the current fault lines and strategize accordingly. 


In today’s ever-changing business environment, no business can afford to rest on its laurels and dream about staying relevant and successful. Conducting a successful audit of a company in itself requires high strategy and a clear blueprint.

The more data-oriented and quantifiable the audit, the more precise the path of progress for any business. The audit should focus on short-term goals, long-term objectives, and measurable deliverables so that the business’s strategy is crystal clear in everyone’s mind, starting right from the CEOs to the newest employee.

Speaking of fixing or developing a successful business strategy, Copper & Vine has over 15 years of experience in understanding, analyzing, and crafting business strategies that have enabled 150+ Corporations and 80+ Startups to stand out in the crowd. If you want your business vision to be transformed into scalable success through sound business strategies, contact us today at +1 202.455.6992.




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